Thursday, January 28, 2010

VW Beetle on Leaf Campaign

Copy: Artful Handling. The Beetle.
Description: Beetle ate the leaf forming the VW logo.
Claim: Compact car with superior handling
Media: TTC Transit card


Copy: Smooth ride. The Beetle
Description: Old leaf molded into a playground slide.
Claim: Continously smooth, sleek ride
Media: Billboard

No comments:

Post a Comment