Thursday, January 28, 2010

VW Beetle on Leaf Campaign

Copy: Artful Handling. The Beetle.
Description: Beetle ate the leaf forming the VW logo.
Claim: Compact car with superior handling
Media: TTC Transit card

Copy: Smooth ride. The Beetle
Description: Old leaf molded into a playground slide.
Claim: Continously smooth, sleek ride
Media: Billboard

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