Thursday, January 28, 2010

TIDE campaign

Copy: Cutting down grass stains
Description: Mowed down T-shirt
Claim: Cleans grass stains

Copy: Digs to the bottom of dirt and stains
Description: Hole dug in mud field in the shape of pants
Claim: Burries mud/dirt stains

Copy: Removed food stains
Description: Spaghetti molded into a dress using negative space of plate
Claim: Removed tough food stains

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