Thursday, January 28, 2010

Toronto Metro Zoo - Winter ad

Objective: The ad above was assigned by the creative director of Xerox Canada. The mission objective was to entice kids to visit the Metro Toronto Zoo during winter
Copy: The temperature dropped, but that doesn't mean the fun is over. It's always summer at the Toronto Metro Zoo. Visit us during winter.
Description: Elephant trunk creating a snow castle.
Claim: Always summer.
Media: Newspaper

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