Tuesday, June 8, 2010
Monday, March 15, 2010
SHOW US YOUR KISS CONTEST (Kiss 92.5)
Description: Designed a new logo and a poster that included their internal staff
Video: The Art of a KISS ... So.. You think you can KISS ??
Sunday, January 31, 2010
Purell Hand Sanitizer
Copy: What you can't see can hurt you
Description: This is a bus/Subway pole that is wrapped with heat sensitive thermal paper. (Chemical that changes color when exposed to heat. Similar to the famous mood rings) The layer beneath is a photo of germs as if seen through a microscope. When someone grips the pole the temperature from their hand reveals the photo. The pole is initally black and by gripping it, the heat sensitive paper leaves a lasting impression by showing the image of germs beneath.
Claim: Just because you can't see germs doesn't mean they're not there.
Media: Transit ad
Friday, January 29, 2010
DenTek Tongue scraper -Ambient ad.
Description: Vinyl floor stickers placed on top of downtown sewers. The steam rising from the sewer reminds viewers of bad breath. Two versions are available.
Claim: Eliminates bad breath
Media: Ambient advertising (Advertising of the surrounding area or environment:)
Thursday, January 28, 2010
ChapStick Billboards
Description: Dramatization relating to the All Natural Chapstick: Log shaped lips. The texture and shape of the bark reminds viewers of chapped lips.Once the chapstick has been applied, you notice the smooth fresh inner portion of the log.
Claim: Smoothens rough surfaces. Smoothens chapped lips
Media: Billboard
Description: Dramatization relating to the All Natural Chapstick: The dry lips shaped leaf reminds viewers of chapped lips. Bottom left portion is renewed leaving a fresh, smooth effect.
Claim: Smoothens rough surfaces.Natures touch.
Media: Magazine double page spread
Description: Bottle cap folded to create an image of chapped lips.
Left bottom lip is smoothened to show results.
Media: Billboard
Jeep Magazine Ad
Copy: 4x4 Jeep Grand Cherokee. Get a spot near the office.
Description: Empty parking lot. Jeep parked on building right next to office window.
Claim: The power climbing of a 4x4 Jeep Cherokee
Media: Magazine
Premier Fitness - Gym
Copy: Get washboard abs this summer
Description: Direct mail piece. Flyer folds into the position of situps. Notice that the abs portion is double corrugated cardboard which is rigid like a washboard. Two version are available; a photo & an illustration. You choose.
Claim: Get washboard abs
Description: Back of flyer
Toronto Metro Zoo - Winter ad
Objective: The ad above was assigned by the creative director of Xerox Canada. The mission objective was to entice kids to visit the Metro Toronto Zoo during winter
Copy: The temperature dropped, but that doesn't mean the fun is over. It's always summer at the Toronto Metro Zoo. Visit us during winter.
Description: Elephant trunk creating a snow castle.
Claim: Always summer.
Media: Newspaper
Quick Tite Superglue
Copy: Keep it together
Description: Plate puzzle with scattered broken pieces.
Claim: Quick Tite super glue will glue broken pieces together
Media: Bus Shelter
TIDE campaign
Copy: Cutting down grass stains
Description: Mowed down T-shirt
Claim: Cleans grass stains
Copy: Digs to the bottom of dirt and stains
Description: Hole dug in mud field in the shape of pants
Claim: Burries mud/dirt stains
Copy: Removed food stains
Description: Spaghetti molded into a dress using negative space of plate
Claim: Removed tough food stains
VIA RAIL campaign
Copy: You can fall asleep on a hotel bed but you can't wake up at the other side of the map.
Body: A luxury cruise on rails, with a comfortable bed, all meals included and five-star service!
Description: Comparing VIA Rail to a hotel's service.
Claim: Hotel on rails
Media: Subway ad.
Copy: Health Hazzard, breathtaking sceneries
Body: Explore the remarkable views, thrilling discoveries and the beauty of nature.
Description: A traveling experience on rails.
Claim: Sceneries that will take your breath away
Media: Transit Card
Copy: Caution: We only travel @ High speeds
Body: Enjoy a high-speed wireless Internet connection when you travel in VIA 1 class
Description: Word play on traveling speed and high speed wireless connection
Claim: Businessmen can resume their online daily business tasks while travelling
VW Beetle on Leaf Campaign
Copy: Artful Handling. The Beetle.
Description: Beetle ate the leaf forming the VW logo.
Claim: Compact car with superior handling
Media: TTC Transit card
Copy: Smooth ride. The Beetle
Description: Old leaf molded into a playground slide.
Claim: Continously smooth, sleek ride
Media: Billboard
Avery® White Self-Adhesive Reinforcement Labels
Copy: 500 rescue reinforcement stickers in every pack
Desciption: Illustration of the back of a jeep with a reinforcement ring acting as the spare tire.
Lines form a trail and a forest. Lined paper crumples towards the top portion of the paper, forming a mountain resulting the paper to rip.
Claim: Strengthens punched holes in documents and protects against everyday wear and tear
Copy: 500 rescue reinforecements in every pack
Description: Blue lines from the lined paper form waves and tentacles. The suckers from the tentacles are replaced with reinforcement labels.
Claim: Reinforcement stickers will protect against punched holes
Media: Magazine Ad.
Copy: 500 reinforements
Description: Blue lines of lined paper form a fence & three items of clothing. The pink margin is being used as a clothing line. The hole rips; shirt falls.
Claim: Reinforcement rings will strengthen ripped holes
Copy: 500 Rescue Reinforcements
Description: Blue lines form a basketball and a mesh. The pink margin has been used as the basketball rim, hole rips; mesh falls.
Claim: Reinforcement labels will strengthen torn paper holes.
Media: Billboard
Description: Billboard transformed into a 3D binder holding an old piece of lined paper that has been ripped off the binder rings.
Claim: Reinforcement rings will restore punched holes
Media: Billboard
Tuesday, January 26, 2010
Monster Escalator Advertising
Copy: Climb the corporate ladder. http://www.monster.ca/
Description: Vinyl stickers of yellow ladder steps are placed on escalator steps in busy downtown subway.
Claim: Monster.ca is your tool for finding the right corporate position
Description: Vinyl stickers of yellow ladder steps are placed on escalator steps in busy downtown subway.
Claim: Monster.ca is your tool for finding the right corporate position
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